Cameron

On Friday, "2015 LED outdoor lighting development and application of the General Assembly" held in Ningbo. General Assembly invited Lumileds Asia Marketing Director Zhou Xuejun, Philips Lighting senior product manager Zhu Da and other industry experts interpret the new normal outdoor LED lighting development trend.

LED lamps with their own energy-saving environmental protection and suitable for the advantages of intelligent lighting to quickly seize the lamp market. Ningbo lamps produced and used by the light source, is from the previous incandescent, fluorescent light fast step to the development of LED light source. National Development and Reform Commission, Ministry of Science and other departments in the joint release of "LED energy-saving plan" in 2015: China's LED lighting output will reach 450 billion yuan, the next three years is the development of LED industry "golden age." In the EU market, and continuously improve the lighting product standards, the domestic market, LED enterprise competitive situation, Ningbo lighting enterprises how to change, has become a major proposition.

Reporter Yu Jing Jing trainee reporter Lao Yu Cong correspondent Cao Wei Feng Wang Fang Zheng Yi

LED lighting exports accounted for over 60%

Reporters learned from the Ningbo Lighting Association, due to the past three years, the impact of domestic LED investment boom, the rapid increase in the number of Ningbo LED business. At present, the city has about 1,500 LED companies, LED lighting products accounted for 47% of total sales of Ningbo Lighting, lighting electrical appliances accounted for 62% of total exports.

Ningbo lighting enterprises to export-oriented. Ningbo inspection and quarantine statistics show that the first 10 months of this year, Ningbo lamps, lighting fixtures and parts exports amounted to 22.76 billion yuan, an increase of 9.9%. Inspection and Quarantine Bureau staff told reporters that growth is not easy. In recent years, for lighting products, the technical barriers to international markets continue to build. "Such as the EU market around the safety, energy saving, environmental protection and electromagnetic compatibility, has released a new version of the RoHS directive, WEEE directive and energy labeling of the new regulations, and for directional lights, LED lights and related equipment modulated ecological design directive.

In addition, a wide range of price wars also make many companies feel tired. Ningbo Zhuoao Lighting Technology Co., Ltd. General Manager Wang Bin in the LED industry price competition when the "tragic" to describe. "Large enterprises can play a relatively easy price war, depressed the price of LED, but the days of small and medium enterprises have not been better." He said that more and more foreign customers have begun to lower prices, the Middle East customers is particularly evident.

Cultivation of internal strength concerned about product quality

Ningbo LED products withstood Europe and the United States market strict quality system certification and the test of the international market, product quality and reputation has been recognized, but in the country is not well known.

The first is the channel, the brand is relatively weak.Ningbo companies are very dependent on export channels and foreign trade companies, affected by the international economic situation and foreign policy environment constraints, the lack of stable and healthy domestic sales channels.Secondly, the lack of perfect LED lighting high Technology equipment and professional high-end talent.Now the LED lighting industry is not the formation of cluster advantages, various types of industrial facilities, the industrial environment remains to be improved. "City Lighting Association staff evaluation said.

In building their own brands, there are many companies have recognized the importance. This reporter learned that, Zhuo lighting set up their own R & D team to master the power of the key elements such as technology, will also look to the shell of the R & D and internal structure optimization. Zhuo current annual R & D investment in 200,000 to 300,000 yuan of funds. Ningbo Aladdin Electronic Technology Co., Ltd. annual investment in the production of mold products will reach hundreds of million. Ningbo Kaiyao lighting will be 4% of annual output value of the year as the next year's R & D costs. At present, the company R & D team of more than 300 people. Kai Yao relevant person in charge that the strength of R & D team is to enhance the technological content of products and the core competitiveness of enterprises.